Upstate Crews League
I teamed up with fellow Upstate Melee player, Matt, to form the Upstate Crews League. Eight teams of eight players full of Upstate's best talent and promising up comers from the present and past. I have single-handedly built and fleshed out the branding not just for the league, but also all of the teams, as well as being the broadcast producer for all streams, hosted on the RevelSTNY Twitch channel.
The original stream slide used to announce the league after the Roxie Rumble, a one-off 3v3 crew battle bracket to build hype for the crews format! I made the logo while experimenting with 6-fold rotational symmetry, to play on the shine iconography that dominates Melee.
The announcement graphic used to demonstrate all of the team logos. I designed them all myself, taking input from the captains. Each captain picked a color, and their team name was decided in conjunction with their teams, to help them all to have one idea to rally behind. All logos were made in a monochromatic style, using negative space to convey the idea of the logo.